The Raw Story Debuts on Digital
—by Dr. Laura Wilhelm, LauraWil Intercultural
In celebration of Olympia Weekend 2024, Generation Iron announced the October 25th launch of the biopic The Raw Story on top digital platforms Apple TV, Google Play, Amazon Prime, Vimeo On Demand, and others. The original documentary by award-winning filmmaker Vlad Yudin delves into the journey of Canadian bodybuilding superstar Chris Bumstead, as he creates one of the fastest growing fitness supplement companies, RAW Nutrition, alongside renowned bodybuilding coach Matt Jansen and accomplished entrepreneur Domenic Iacovone.
The film explores the five-time Mr. Olympia Classic Physique champion’s evolution from athlete to entrepreneur and takes viers behind the scenes into the growth of RAW Nutrition. Bumstead, Jansen, and Iacovone–who executive produced the film–overcome many obstacles and form an unbreakable bond while growing their team. The story aims to inspire others to push beyond limits while Bumstead is solidifying his name as one of the greatest athletes in the world by competing for another Olympia title. (The film takes viewers on an electrifying ride through the extraordinary life of Chris Bumstead, the greatest pro bodybuilder on the planet. Ultimately, he rises up to become not only a five-time Olympia champion, but also the most celebrated bodybuilder since Arnold Schwarzenegger. Bumstead today is the number one name in fitness with over 33 million followers on social media. ((24M), YouTube (3.8M), TikTok (4.8M), Twitter (500k)).
So, how do you get to be the best in the world? Grow it slow. Think of negativity as noise. Lean into your fear and accept it. Learn who you are.
Communication with and respect for your business and life partners is key. Going through the messiness of daily existence together and coming out stronger on the other side builds confidence. The joy is in the journey.
But even the strongest of men can feel overwhelmed by the everyday challenges of entrepreneurship that leave little time for anything else. ”People only see what we post,” says Dom Iacovone.
The Raw Story tells it like it is in the ultra-competitive worlds of sports and business. ”The goal is always one more,” says Chris Bumstead. And Generation Iron has produced one more hit with this hard-driving film.
(*Following his 2024 Mr. Olympia Classic Physique win, he stated his intention to retire from the sport. – Wikipedia)
