MAVRIN studios co-founder Irina Dreyt joins us on Close-Up Culture to talk about her brand, her globe-trotting lifestyle, the challenges of her work, and much more.
Can you talk about your background?
I am from a small town up in the north, where there were 9 months of winter and 6 months of polar night. There was always a feeling that the town was small, so after I graduated from the high-school, I flew to a large city, and after some time I moved to the capital. I am currently living and working in Dubai
What led you to co-found MAVRIN Studios, and what was the inspiration behind it?
Myself and Alexander Mavrin are both huge fans of creating something beautiful and unique. We are happy that brands around the world trust us and use the content we have created for them.
Can you tell us about the work you do at MAVRIN Studios, and what your vision is for the brand?
I am co-founder of MAVRIN brand, co-owner MAVRIN studios (photo and video production), and MAVRIN magazine (a magazine in which we publish our Muses and your favorite models, as well as art works). And also the TOP manager of MAVRIN models (producing and management). We have many divisions that we are developing, we will definitely share everything with you when the time comes.
Many people see our work as eternal entertainment, all because we try to share only the positive emotions. We leave all the routine and complexity to ourselves so that the viewer can just relax and get a boost of energy and motivation. Everyone has difficulties, but everyone should also know that they can be resolved, and then you will achieve the desired goals.
As seen on social media, you live an incredible globetrotting lifestyle. Can you give us some insight into your life and schedule?
Personally, my typical day may seem boring or casual, but in short it is:
5:00-6:00am – I wake up.
6:00-6:30 – Meditation and warm-up.
6:30-7:30 – I like walking, do jogging a little less often.
8:00 – Shower.
Then come the work processes, if there are no outdoor shootings, then this is the work in the office and with clients.
The working day always ends differently, it all depends on the workload of the day.
When we travel, we always try to get the best of both worlds. Getting the job done and getting to know the culture and the country as a whole.
Where is your favourite place in the world?
I really appreciate UAE for their fast development and amazing people, this is one of the reasons why our Brand had to be here.
I also like Thailand, I will never get tired of being there, I like absolutely everything there, although they have something to strive for.
We also like many European countries, architecture, cultural and culinary diversity.
Tell us one of your most memorable travel experiences.
Each trip is an incredible experience. We travel the world so that every client/brand/company can get their own quality content or advertising on our platforms. Many hotels, fashion brands, tourism departments of different cities, restaurants, etc., we have created something unique for all of them, which they use after many years, because it is still relevant and of the highest quality.
What are the most challenging things about what you do?
Working with people – the human factor is always the most difficult and unpredictable. But we are glad that we have formed a good team of professionals who will never let our clients down.
What do you love most about what you do?
I like new challenges. It’s always interesting to create something new that hasn’t been done before.
What are your plans and ambitions for the future?
Our company and brand are constantly growing and expanding. We will tell you about our plans in the near future, but for now, you can follow us on social networks: